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Research papers

The contribution of research to long-term capital decisions

At Philip Morris we are convinced that market research is an important strategic management tool. But, as with any tool, its effectiveness is largely dependent upon the skill of the user.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: David Zelkowitz
June 15, 1983
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Citation

Zelkowitz, D. (1983a, June 15). The contribution of research to long-term capital decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-long-term-capital-decisions